About Sarah Shaw
Hi, I'm Sarah!
I'm the founder of Booked On Social and an Author Marketing Strategist with more than a decade of experience helping authors grow their platforms, connect with readers, and market their books with confidence.
After spending years working in publishing and partnering with authors at every stage of their careers—from debut novelists to bestselling authors—I noticed something surprising. The authors who consistently built loyal readerships weren't necessarily the ones posting the most or chasing every marketing trend.
They had a system.
That's why I created the Reader Connection Framework™—a simple approach to author marketing built around three essential pillars that work together to grow your audience and strengthen your relationship with readers.
Testimonials
"Sarah resurrected and expanded my social media presence in ways I would never have imagined or had the skill to do. She keeps it all fun and engaging for readers, freeing me up to do what I do best--writing my next book."
- New York Times Bestselling Author, Tami Hoag
"Sarah (Booked On Social) transformed my writing life by taking the stress out of social media, making it fun, and allowing me to focus on what’s most important—writing!"
- Harper Lee Prize Nominated Author, Chad Zunker
"Shoutout to Sarah Shaw—the absolute powerhouse behind my social media and Facebook reader group! She’s creative, organized, and never misses a beat. I can’t imagine running this without her energy and enthusiasm.”
—Amazon Charts Bestselling Author, Jess Lourey
"As a new author, I was overwhelmed by everything that comes after writing a book. There's an entire world of marketing, publishing, and building visibility as a debut author. Sarah guided me through every step of the process, making it feel manageable and far less intimidating. Her expertise, encouragement, and genuine support made a tre
"As a new author, I was overwhelmed by everything that comes after writing a book. There's an entire world of marketing, publishing, and building visibility as a debut author. Sarah guided me through every step of the process, making it feel manageable and far less intimidating. Her expertise, encouragement, and genuine support made a tremendous difference in my author journey."
-Debut Author, Rachel Colombo