Author Support Specialist - Social Media for Authors
Your go-to hub for author marketing —packed with resources and support to help you grow your online presence
Your go-to hub for author marketing —packed with resources and support to help you grow your online presence

I’m Sarah Shaw, founder of Booked On Social, a platform dedicated to helping authors confidently navigate the ever-changing world of social media. With over 10 years of experience in the publishing industry, I’ve had the privilege of guiding countless authors—from debut to bestselling—through every stage of building their brand and connecting with readers.
At Booked On Social, I offer custom marketing services, practical resources, and expert guidance designed specifically for authors who want to expand their reach, grow an engaged community, and boost book sales—without feeling overwhelmed by social media.
Whether you’re looking for done-for-you support, strategic coaching, or plug-and-play content tools, you’ll find everything you need to market your books with confidence and authenticity.
At Booked On Social, I help authors confidently show up online, connect with readers in meaningful ways, and grow thriving, engaged communities around their books.
My goal is to help you connect with your readers on a personal level while building long-term visibility and momentum for your author brand.
1:1 Social Media Management
I manage your social media platforms as if they were my own, ensuring your personality shines through every caption, comment, and story. From launch campaigns to daily engagement, I help you foster genuine connections and grow your reader community.
Coaching & Strategy Calls
If you prefer a hands-on approach, I offer personalized coaching sessions that focus on your unique goals—whether it’s refining your content strategy, boosting engagement, or planning a seamless book launch.
Courses & Ebooks
Learn at your own pace with my growing library of courses and digital guides designed to help authors simplify social media marketing. From mastering content planning to building authentic engagement, these resources give you the tools to market your books confidently and effectively.
Content Tools & Templates
Save time and stress with plug-and-play content calendars, caption guides, and visual templates created specifically for authors. These resources make it easy to stay consistent, creative, and on-brand—no marketing degree required.
Free Resources for Authors
Because I believe every author deserves access to quality marketing support, I’ve created a collection of free resources, tips, and tools to help you take those first confident steps toward building your online presence.
With over 10 years of experience in publishing and a deep understanding of what resonates with readers, I bring both strategy and heart to everything I do. Whether you’re looking for full-service social media management, strategic guidance, or tools to make DIY marketing easier, I’ll help you connect authentically, grow intentionally, and sell more books—without burning out.
Let’s work together to make your social media presence every bit as powerful as your storytelling.

"Sarah resurrected and expanded my social media presence in ways I would never have imagined or had the skill to do. She keeps it all fun and engaging for readers, freeing me up to do what I do best--writing my next book."
- New York Times Bestselling Author, Tami Hoag

"Sarah (Booked On Social) transformed my writing life by taking the stress out of social media, making it fun, and allowing me to focus on what’s most important—writing!"
- Harper Lee Prize Nominated Author, Chad Zunker

"Shoutout to Sarah Shaw—the absolute powerhouse behind my social media and Facebook reader group! She’s creative, organized, and never misses a beat. I can’t imagine running this without her energy and enthusiasm.”
—Amazon Charts Bestselling Author, Jess Lourey
Booked on Social
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About Us: Booked on Social helps authors build authentic online communities, grow their readership, and market their books with confidence. Founded by Sarah Shaw, we provide strategies and resources that make social media simple—and effective—for authors.
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